{"id":4017,"date":"2021-10-21T10:26:37","date_gmt":"2021-10-21T08:26:37","guid":{"rendered":"https:\/\/carlmalmsten.se\/?p=4017"},"modified":"2021-12-13T10:44:00","modified_gmt":"2021-12-13T09:44:00","slug":"malmstenbutiken-in-new-premises","status":"publish","type":"post","link":"https:\/\/carlmalmstenstiftelsen.se\/en\/malmstenbutiken-in-new-premises\/","title":{"rendered":"Malmstenbutiken in new premises"},"content":{"rendered":"

\u201dWe have the best location\u201d, says a happy Jessika Hyltner, CEO and owner of the long-established shop. My wish was to find suitable premises on this very street. It was a stroke of luck that I contacted the French church which owns the building. Ingelsta kalkon were just closing down, and the premises were not yet advertised. This gave me the chance.\u201d<\/span><\/p>\n\"\"\n

\u2018Best location\u2019 means that it is a busy and popular street. New shops and restaurants pop up and there is a continuous flow of people moving between City and \u00d6stermalm, compared to the old address, where people mostly walked past on Sundays on their way to Djurg\u00e5rden.<\/span><\/p>\n\"\"\n

At the new shop on Humleg\u00e5rdsgatan, people like to stop and look in the large windows. Inside, customers sit on the sofas pondering over which fabric to choose. People browse and Jessika and her colleagues are always told how nice it looks.<\/span><\/p>\n

\u201dAnd we also meet a new clientele\u201d, Jessika explains. Young people who discover something new or buy a complete dining suite.\u201d<\/span><\/p>\n

The layout of the more than 200 m<\/span>2 <\/span>floor area offers easy access and good spatial design, with\u00a0 light coming in from two directions. In addition, there is a small basement for the textiles and stockroom and offices for Jessika and her two colleagues, Katarina Eriksson and Fanny Hellstr\u00f6m.<\/span><\/p>\n

\u201dThe furniture is much more visible now, which is great\u201d, Jessika says.<\/span><\/p>\n

\u201cThe shop contains all the pieces that Carl Malmsten designed and which are in production today. And we are the only shop in Sweden that has everything on display\u201d, she adds.<\/span><\/p>\n

Such as the well-known sofas \u2013 Berlin, Samsas, etc. \u2013 in modern plain fabric, dining groups Vardags and Herrg\u00e5rden, elegant Wetter tables and the inviting armchairs H\u00e4ggbom in modern tartan and Farmor in Morris cretonne, signalling Swedish cultural history in contemporary design.<\/span><\/p>\n\"\"\n

In the window is the beautiful display cabinet J\u00f6nk\u00f6ping and on the shelf are the sweet Putte stools, two new pieces from the new Archive Collection.<\/span><\/p>\n

But the best-seller is attributed to a Malmsten relative. The lamp shades with pressed plants are small classics in Swedish interior design. They were first made in the 1950s by Birgitta Malmsten, Carl Malmsten\u2019s daughter-in-law, and have since then been made by hand by various family members. Birgitta\u2019s husband, Egil Malmsten, was responsible for the production until his grand-daughter Vanja Sorbon Malmsten took over some ten years ago. Today, the lamps are available in several models, many of which have been developed by Vanja in collaboration with the designer Eva Schildt.<\/span><\/p>\n\"\"\n

\u201dWith on-line shopping, they now fly across the world. At the moment, we have orders for several large projects in the USA and Singapore\u201d, says Jessika.<\/span><\/p>\n

The shop also sells modern Swedish furniture from a few other companies, as well as attractive accessories and interior design items.\u00a0 In addition, Jessika plans to house temporary exhibitions.<\/span><\/p>\n\"\"\n

As mentioned, it is now 80 years since Malmstensbutiken opened on Strandv\u00e4gen with his architect office a few floors above. But already ten years earlier, at the time of the Stockholm Exhibition in 1930, Carl Malmsten opened his second workshop, which was also designed as a school: Olofskolan.\u00a0The educational workshop was located at Humleg\u00e5rdsgatan, only two doors away from the new shop.<\/span><\/p>\n

\u201dI like the coincidence\u201d, says Jessika. \u201cIt\u2019s as if we\u2019ve returned to our origins.\u201d<\/span><\/p>\n

Jessica stepped in as CEO in 2015, in connection with the Kjell and M\u00e4rta Beijer Foundation taking over the operation from Jerk Malmsten. The premises were redesigned and the foundation pledged long-term ownership. But that didn\u2019t happen. The pandemic changed the course of events and Jessika had the opportunity to take over.<\/span><\/p>\n

\u201dYes, it was a tough start\u201d, says Jessika. Every day, every minute. \u201dWe are a small shop and there is a lot of work. But we\u2019ve made it \u2013 the move, the pandemic and now we\u2019re back in business!<\/span><\/p>\n

Text: Dan Gordan<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dWe have the best location\u201d, says a happy Jessika Hyltner, CEO and owner of the long-established shop. My wish was to find suitable premises on this very street. It was a stroke of luck that I contacted the French church which owns the building. Ingelsta kalkon were just closing down, and the premises were not […]<\/p>\n","protected":false},"author":6,"featured_media":3939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nMalmstenbutiken in new premises - Carl Malmsten<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carlmalmstenstiftelsen.se\/en\/malmstenbutiken-in-new-premises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malmstenbutiken in new premises - Carl Malmsten\" \/>\n<meta property=\"og:description\" content=\"\u201dWe have the best location\u201d, says a happy Jessika Hyltner, CEO and owner of the long-established shop. 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